You know which story is working, while it's still growing.
In time to give it more room on your homepage and on social.
The story that takes off, ready for social.
SmartEcho tracks every story in real time, tells you which one is taking off, and publishes it to social media under your brand.
Overviewtoday · Demo Daily
SearchCtrlK
Stories published37today
Reads48,210live
Active spikes3stories taking off
Live traffic1,284readers now
Today's readsevery 5 min
Upcoming posts3
14:30Power outages: which neighborhoods lose serviceFacebook · Instagram · Threads · X
19:00Storm alert: which areas are at riskInstagram
21:00Passenger rail returns to the coastX
Power outages: which neighborhoods lose service this ThursdayCity · 25 min ago Taking off
3.4×
Passenger rail returns to the coastRegion · 3 h ago
2.3×
City Council approves downtown traffic planPolitics · 2 h ago
1.3×
Local team learns its rival for the regional finalSports · 1 h ago
1.1×
Publishing margin9 of 54 stories · 17%
Power outages: which neighborhoods lose service this ThursdayCity · L. Ferreyra
92
Passenger rail returns to the coastRegion · M. Ríos
81
City Council approves downtown traffic planPolitics · J. Paz
74
Local team learns its rival for the regional finalSports · A. Gómez
68
City8:40
Interview with the head of the electric co-opTranscribed · uploaded todayPlayPublish to YouTube
Health5:12
Interview with the hospital directorTranscribed · uploaded yesterdayPlayPublish to YouTube
Politics24:10
Mayor’s press conferenceNot transcribed · uploaded yesterdayPlayTranscribe this video
Published3
19:30BREAKING | Passenger rail returns to the coast after six yearsInstagram · Oct 29
09:10Scheduled power outages hit six neighborhoods tomorrow, 8 a.m. to 1 p.m.Facebook · Oct 29
22:15BREAKING | Storm alert across the region: which areas are at riskX · Oct 28
Scheduled2
14:30Power outages: which neighborhoods lose serviceFacebook · Instagram · Threads · X
21:00Passenger rail returns to the coastX
Demo Daily
Open ↵
Power outages: which neighborhoods lose service3.4×
Passenger rail returns to the coast2.3×
City Council approves traffic plan1.3×
Storm alert: which areas are at risk3.1×
Local team learns its final rival1.1×
How to book your digital license appointment0.9×
Two jobs, one panel.
Measuring what works and getting it onto social usually takes two tools and two teams.
Cards in your design, copy written by AI.
its section's usual pace triggers the alert
how often each story's reads are updated
On four networks at once, or at the time you choose.
Scheduled · Thursday 14:30of the last 72 hours of stories: the guideline for not flooding your feeds
From alert to post, step by step.
Here's SmartEcho at work on a story from Demo Daily, a made-up news site.
Overview · todayLive
Readers now1,284
Reads today48,210
Stories published37
06:0009:0012:00Now
Tracks every story's reads from the moment it's published.
The four screens newsrooms use most.
Velocity tells you which story is taking off and Ranking explains why; Create post takes it to social and Calendar sets when it goes out. They're interactive: tap the rows and networks to try them.
Pace vs. its sectionLast 5 min
A story is taking off
“Power outages: which neighborhoods…” is at triple the City section's pace.
What's being read above the norm.
Each story is compared with what its section usually gets, and the panel's bell alerts you even when you're on another screen.
20reads at least, so a couple of visits don't set off an alert
Ranking · last 72 hoursPick a story
Why it scores 92
Velocity+34
Author and section+21
Time of day−4
Authors above average
L. Ferreyra
+42%
M. Ríos
+28%
J. Paz
+15%
A score that explains itself.
Every story from the last 72 hours, in order, with a publish button on each. The breakdown shows what's pushing each story up and what's holding it back; in Authors and sections you see who's performing above average.
0–100each story's score against the rest of your site
Create post
Copy for Instagram
Scheduled power outages hit six neighborhoods tomorrow, 8 a.m. to 1 p.m. Check the link in bio to see if yours is on the list.
Figures and names checked123 / 2200
Instagram tipIn your recent posts, captions under 150 characters performed better.
Preview · 4:5
Demo DailyPower outages: which neighborhoods lose service this Thursday
Save draftSchedulePublish now
One post per network, in a single pass.
Pick the networks and SmartEcho drafts the copy for each one, with tips that learn from how your previous posts performed. The preview is exactly what gets published.
0figures that aren't in the story: copy that includes one is discarded
Calendar · this weekPublished · Scheduled
Mon09:10 · FB IG13:00 · X19:30 · IG
Tue08:45 · Threads12:20 · FB X
Wed10:00 · IG14:30 · 4 networks20:00 · FB
Thu · today09:00 · X19:00 · IG
Fri08:30 · FB13:00 · Threads
Sat11:00 · IG
Sun
Publishing margin8 of 54 stories · 15 %
0%guideline 20%100%
Social on your newsroom's schedule.
The calendar brings together what's scheduled and what's published, day by day, so you can spot gaps and clashes. And every morning the previous day's report is waiting, ready to print, download or share with a link.
2clicks to pause everything scheduled if something unexpected changes the day
Your brand on every card, not ours.
Templates with your logo, colors and typeface. Here's how they look once published: the same design goes out to the Instagram feed, Facebook and Instagram Stories, and a story with no photo still gets a card.
Demo Dailydemodaily25 min ago ·
Scheduled power outages hit six neighborhoods tomorrow, 8 a.m. to 1 p.m. Check if yours is on the list: link in bio. #City #PowerOutage
Story photo
City
Power outages: which neighborhoods lose service this Thursday
Demo Daily1,284 likes
demodaily Scheduled power outages hit six neighborhoods tomorrow, 8 a.m. to 1 p.m. Check if yours is on the list: link in bio. #City #PowerOutage
View all 46 comments
1.2K46 comments · 12 shares
Demo Dailydemodaily1 h ago ·
BREAKING | Passenger rail returns to the coast after six years. Schedules and fares at the link in bio. #Region
Breaking newsDemo Daily
Passenger rail returns to the coast after six years
3,902 likes
demodaily BREAKING | Passenger rail returns to the coast after six years. Schedules and fares at the link in bio. #Region
View all 128 comments
3.9K128 comments · 64 shares
Demo Dailydemodaily2 h ago ·
“We'll have service back to normal before Friday,” said the head of the electric co-op. Full interview at the link in bio.
We'll have service back to normal before Friday.
Head of the electric co-op
Demo Daily
856 likes
demodaily “We'll have service back to normal before Friday,” said the head of the electric co-op. Full interview at the link in bio.
View all 31 comments
85631 comments · 9 shares
Demo Dailydemodaily3 h ago ·
48 mm in two hours: the heaviest rainfall of the year. The rest of the forecast at the link in bio. #Weather
Weather
Demo Daily
48 mm
of rain in two hours: the heaviest of the year
2,117 likes
demodaily 48 mm in two hours: the heaviest rainfall of the year. The rest of the forecast at the link in bio. #Weather
View all 74 comments
2.1K74 comments · 38 shares
Demo Dailydemodaily5 h ago ·
How to book an appointment for the new digital license, step by step. Link in bio. #Services
Demo Daily
How to book an appointment for the new digital license
Services · Read the full story642 likes
demodaily How to book an appointment for the new digital license, step by step. Link in bio. #Services
View all 19 comments
64219 comments · 27 shares
Demo Dailydemodaily8 h ago ·
Today's most read on Demo Daily. Which one did you read? Every story at the link in bio.
Most read todayDemo Daily
01Power outages: which neighborhoods lose service
02Passenger rail returns to the coast
03City Council approves traffic plan
1,530 likes
demodaily Today's most read on Demo Daily. Which one did you read? Every story at the link in bio.
View all 52 comments
1.5K52 comments · 21 shares
- Threads
- X
SmartEcho builds the post from the card and the copy. On X, the copy goes out with the link to the story.
- YouTube
- Shorts
Published from the Videos section.
- TikTok
It isn't connected out of the box. If your outlet needs it, we'll add it.
Your videos, searchable by what's said.
SmartEcho transcribes the audio of your videos, sorts them by topic and timestamps every word to the second.
loss of power
2 results · Interview with the head of the co-op
Results
02:14…and the loss of power affected six neighborhoods in the morning…
06:02…we don't expect another loss of power before Friday…
CityServicesInterview
Transcript · word by word
02:13.8and02:13.9the02:14.1loss02:14.4of02:14.5power02:14.9affected02:15.3six02:15.4neighborhoods02:15.7during02:16.0the02:16.3whole02:16.4morning
Automatic sortingSection and topics come from what's said, not from the file name.
On-demand transcriptionOr automatic for new videos, if an admin turns it on.
Search the whole libraryFind a video by a phrase and jump to the moment it was said.
Clips with subtitlesCut a clip from Create post, with subtitles already in place.
Publishing to YouTubeVideos and Shorts, with title and description as separate fields.
It fits your site as it is.
It works with any site, with or without a CMS, and you choose where the numbers come from.
With Google Analytics
Connect your account and SmartEcho doesn't change anything in your setup.
- Access
- Read only
- History per story
- the last 12 months
With SmartEcho measurement
Lightweight, and it also measures how far each reader gets into the story and how long they stay.
Your tech team installs it once and it works on every page.
- Cookies
- None
- Source of every read
- Included
One panel for the whole newsroom, with a role for each person.
Viewer
Sees the dashboard and leaves internal notes for the team.
Editor
Designs templates, suggests posts and transcribes videos.
Admin
Publishes, schedules, connects accounts and manages the team.
Keys for other systems
One per system, so you can revoke one without cutting off the rest. Each one shows when it was last used.
A plan that fits.
Choose based on how many brands you run and how many people work in the panel.
Outlet
For a news site that wants to measure and publish from one place.
- One brand
- Velocity, Ranking, and Authors and sections
- Create post and the publishing calendar
- Templates with your brand
- Automatic reports
Newsroom
For teams that share the work in the panel.
- Everything in Outlet
- Team with Viewer, Editor and Admin roles
- Keys to connect your CMS
- Videos and YouTube
Media group
For a group with several brands.
- Everything in Newsroom
- Each brand in its own space, with its own design and accounts
- Per-person roles in each brand
Measurement
With Google Analytics or SmartEcho's own measurement, on any plan.
Videos
The video library and YouTube publishing are available to outlets using onvideo.
Bring SmartEcho to your newsroom.
Leave your details and we'll show you the panel in action.